Tag: World Cup
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Peacock May Be Poised for a Bigger World Cup Role as NBCU Eyes Future Rights
Peacock‘s role in the FIFA World Cup may be about to get much bigger. According to Sports Business Journal, a senior NBCU executive said the company is already having conversations about both English- and Spanish-language rights to future World Cup tournaments. That comes as Comcast moves ahead with its plan to split NBCUniversal into a…
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Peacock Sets Another FIFA World Cup Streaming Record as USA Match Draws Historic Audience
The 2026 FIFA World Cup continues to rewrite the record books on the field and across streaming platforms. NBCUniversal announced that Telemundo and Peacock delivered the largest total audience ever for a U.S. Men’s National Team FIFA World Cup match in Spanish-language history during the USA’s June 25 group stage matchup against Turkey. The game…
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Fans Are Flocking to a Free YouTube Stream Instead of Paying to Watch the World Cup
The biggest streaming story of the 2026 FIFA World Cup isn’t happening on FOX One, Peacock, or another major broadcaster. It’s happening on YouTube. Brazilian creator Casimiro Miguel’s CazéTV has become one of the tournament’s breakout success stories after securing the rights to stream all 104 World Cup matches in Brazil for free. During Brazil’s…
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Only One World Cup Host Nation Is More Screen-Addicted Than the United States, Study Finds
As the world turns its attention to the 2026 FIFA World Cup, a new study from Overnight Glasses found that only one World Cup host nation, Mexico, ranks higher than the United States for screen addiction. Americans spend an average of 6 hours and 40 minutes per day on connected devices, placing them ahead of fellow…
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Why the Record-Smashing World Cup Is Becoming a Defining Moment for Sports Streaming
The 2026 FIFA World Cup is no longer just a global soccer tournament. It is becoming one of the largest real-world tests of how sports will be watched, monetized, and distributed in the streaming era. From June 11 through July 19 across the United States, Mexico, and Canada, the expanded 48-team tournament will deliver 104…
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2026 World Cup: Here’s How to Watch Every Match Without Cable
The 2026 FIFA World Cup kicks off today, Thursday, June 11, and this one is bigger than any World Cup before it. For the first time, the international soccer showcase will feature 48 teams, 104 matches, 16 host cities, and three host countries (Canada, Mexico, and the United States). The tournament runs through Sunday, July…
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Xumo Will Stream Two World Cup Matches for Free
Another streaming service is getting in on the 2026 FIFA World Cup action. Xumo shared today that it will stream two live matches from the tournament on its free streaming platform. Xumo Play will stream two Spanish-language matches, Mexico vs. South Africa and U.S. Men’s National Team vs. Paraguay. This marks the first time that…
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FOX One Takes to the Skies Again With New American Airlines Deal Before the World Cup
With FIFA World Cup 2026 just days away, FOX One continues to expand its reach 30,000 feet in the sky. The streamer and American Airlines have struck a new partnership that gives AAdvantage members in-flight access to the streaming service across all domestic flights, starting June 8. Eligible travelers can get 24 hours of FOX One…
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Netflix Is Launching a FIFA World Cup Game Ahead of the 2026 Tournament — Here’s What Fans Need to Know
As the countdown to the biggest FIFA World Cup in history continues, Netflix is making a surprising play for soccer fans. The streaming giant has announced FIFA World Cup: Launch Edition, a new football game that will be available exclusively through Netflix Games beginning June 11, which is the same day the 2026 FIFA World…
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Apple TV’s MLS Deal Gets a World Cup Boost as Viewership Surges 62%
Major League Soccer says it is already benefiting from the growing buzz around the 2026 FIFA World Cup. In a new update, MLS said it averaged 7.9 million live match viewers per week across linear and streaming platforms, including Apple, during the first three months of the 2026 season, a 62% year-over-year increase. That momentum…