Tag: Versant
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MS Now, Golf Channel, CNBC, & More Plan to Make Half of Their Revenue From Non-Cable TV Sources After Comcast Spun Them Off This Year
Versant Media Group, the independent media company spun off from Comcast earlier this year, has outlined an ambitious strategy to transform its revenue model amid ongoing challenges in the traditional cable television sector. The portfolio includes prominent networks such as MS Now (the rebranded MSNBC), Golf Channel, E!, USA Network, CNBC, SYFY, and Oxygen, alongside…
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NBC, Peacock, & USA Sports Lock In PGA of America Events in Major Golf Rights Renewal
In a major move in the world of golf, the PGA of America extended its media relationships with NBC Sports/Peacock and Versant’s USA Sports through 2033. The extension explicitly includes the 2033 Ryder Cup at The Olympic Club in San Francisco, plus the KPMG Women’s PGA Championship, Senior PGA Championship, and PGA Professional Championship. Live…
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What’s Next for the WTGL: Who Will Take a Swing on Golf’s New League?
More live sports could be coming to a streaming service near you. In a move that has shaken up the world of professional golf, TMRW Sports and the LPGA announced the launch of the WTGL for the 2026-27 winter season. The indoor golf upstart will serve as the sister league to the TGL, which was…
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Comcast Cuts the Cord on Its Cable Networks as Versant Goes Live
In a major strategic transformation, Comcast has officially cut the cord on its cable networks. The media giant announced that it has officially spun off its cable network portfolio into a standalone public company called Versant Media Group, Inc. The separation was effective as of 11:59 PM Eastern Time on January 2, and the standalone…
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NBCUniversal Spinoff Versant Acquires Free Streaming Channels
NBCUniversal’s spinoff company, Versant, is looking to “build beyond cable” and will be diving more into streaming. Versant Media CEO Mark Lazarus shared some of the company’s recent acquisitions and future plans during Thursday’s investor day event. Among those plans are a new subscription streaming service for MS Now and expanding Fandango to include free, ad-supported streaming. Versant,…
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MSNBC No More: How to Watch MS NOW on Roku, Fire TV, Apple TV & More
After nearly three decades as a fixture of American cable news, MSNBC is turning a major page. The network that launched in 1996 as a joint venture and grew into a center of opinion-driven, progressive political coverage will relaunch its on-air identity on Saturday, November 15, as MS NOW. Short for My Source for News,…
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Versant’s USA Sports Snags Pac-12 for College Athletics in New Rights Deal
In a major move for college sports, the new Pac-12 and USA Sports have agreed to a five-year media partnership that will put the conference’s regular-season football and basketball inventory on USA Network. The deal comes with the launch of the new Pac-12, beginning with the 2026-27 season, and pairs the re-formed conference with the…
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NBCU Spinoff Versant Launches USA Sports Banner for WWE, WNBA, NASCAR & More Ahead of MSNBC Rebrand
Versant, the future spin-off company of NBCUniversal, just gave its new sports division a name. USA Sports will house the company’s live-sports footprint across its linear networks and their related digital platforms. The move formalizes a sprawling lineup of rights that includes NASCAR, Premier League, WNBA, WWE, PGA Tour, and others. Under the USA Sports…
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MS NOW or Never — Everything to Know About Versant’s Bold MSNBC Rebrand
Beginning next month, MSNBC will enter a new era as the network relaunches with a new name. The network will be known as MS NOW (short for My Source for News, Opinion, and the World), as it separates from NBCUniversal and becomes part of Comcast’s planned cable-network spin-off, VERSANT. Even with a fresh look independent…
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NBCUniversal Spinoff Versant Expands Sports Portfolio, Adds WNBA in 11-Year Rights Deal
In a game-changing move, the WNBA and Versant begin a long-term media partnership beginning with the 2026 campaign. Under the new 11-year media rights deal, USA Network will air at least 50 WNBA regular-season and playoff games annually, anchoring a weekly Wednesday-night doubleheader as Versant builds out its sports and live-rights portfolio. The deal runs…