Tag: Streaming Services
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Hub: Consumers Seem to be Most Familiar With Streaming Services That Offer Genre-Focused Content
With new streaming services popping up all over the place, brand recognition is key in attracting subscribers. A new study by Hub Research shows that a surprising amount of streaming services aren’t as well-known as you’d think. Consumers seem pretty confident when it comes to knowing about Netflix, Hulu, and other streaming services that have […]
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Survey: Amazon Prime Video is the Most Popular Streaming Service Across all Generations
We live in a time when there’s a subscription available for nearly every service imaginable. From streaming to food delivery, to health and wellness items delivered to your door, subscriptions are now a big part of life for every generation. However, new data shows video streaming subscriptions are still the most popular overall. In a […]
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Hybrid Streaming Service ViDA on Demand Launches in Latin America With Plans for U.S.
Today, Mucho Mas Media and UK-based Digital Media Distribution announced the launch of ViDA On Demand, a new global lifestyle entertainment streaming service now available in Latin America. The hybrid platform allows audiences the ability to switch between subscription-based ad-supported content to free, AVOD content. The platform includes following: CiND!E – independent entertainment, featuring quality, commercial and independent films […]
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New Zealand has the Highest Adoption of Streaming Services, The U.S. Ranks Sixth
A new survey from Finder reveals that more than half of respondents subscribe to at least one streaming service. Of the 28,547 adults across 18 countries surveyed, 56% say they have at least one streaming service subscription, with the highest adopting country being New Zealand where 65% of respondents subscribe to streaming. The U.S. ranked […]
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Survey: The Average Viewer Age 18-30 Uses 11 Video Streaming Services
As new streaming platforms pop onto the scene, viewers are consistently signing up for more video services. A recent survey by TiVo reports the average viewer in North America now uses 8.7 video streaming services as of Q2 2021, up from 6.9 in the fourth quarter of last year (a 26 percent increase). Of those […]
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Report: Streaming Time Grew 13% in Q2, 2021
While speculation was that the pandemic-induced streaming boom of 2020 would fade, new reports show that viewing time has continued to increase even from last year’s unprecedented numbers. Conviva’s State of Streaming Report for Q2 2021 shows that time spent streaming grew by 13% compared to last year during the same time. South America contributed […]
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Survey: Viewers Prioritize Streaming Services That Are Easy to Use Over Content
Over the past two years, we’ve seen streaming service options explode with the addition of Disney+, HBO Max, Peacock, and Paramount+, just to name a few. With so many services to choose from, it’s inevitable that consumers will start consolidating their subscriptions into more manageable lists of those they can’t live without, while letting go […]
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Survey: Viewers Prefer Having the Choice Between Paid and Ad-Supported Subscription Tiers
When it comes to streaming services, it’s clear that viewers love options. That’s why we’ve seen so many new platforms launch within the last few years and do so well. A new survey from Hub Research proves that streamers also appreciate having options when it comes to their subscription offerings. Group 1 of survey respondents […]
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Survey: 60% of Americans Have Switched to Ad-Supported Streaming Services This Year
When streaming services were still a brand new option in home entertainment, one of the biggest draws was ad-free viewing. Netflix’s library was (and still is) uninterrupted by commercials, which was new and exciting coming fresh off a cable experience. But as the landscape continues to evolve, viewers are placing less priority on eliminating advertisements […]
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The Best Cyber Monday Deals for Cord Cutters: Fire TV, Roku, Hulu & More
Cyber Monday is here and there are even more deals for cord cutters to round out Black Friday weekend. Here are the deals to help you save on streaming devices and streaming services on Cyber Monday 2020. Streaming Service Cyber Monday Deals Sling Buy One Month of Sling, Get One Month Free New customers who […]