Tag: Streaming Services
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Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation
Households are looking for ways to cut back on spending amid current economic uncertainties. Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end…
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Churn, Baby, Churn: Why Subscribers Return to Services They’ve Canceled
Unsubscribing from a streaming service isn’t always permanent. There’s actually a pretty good chance you’ll repurchase a previously canceled service, according to a new study from research firm Alumna Insights. Twenty percent of streaming service buyers resubscribed to a service they’d previously dropped, the study said. A whopping 90% of users returned to the terminated…
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Warner Bros. Discovery Could Lose Up to $500 Million This Year Amid Strikes
The ongoing writers and actors strikes are poised to hit Warner Bros. Discovery (WBD) where it hurts — its bottom line. WBD said it could see the strikes costing $300 million to $500 million in adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) for 2023. In a filing with the Securities and Exchange Commission,…
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Which Streaming Services are the Most Popular With Cord Cutters? Amazon Prime vs Disney+ vs Max & More
Each streaming platform has its group of dedicated members though more streaming services are available now than a few years ago. Which ones are the most popular this year? Statista surveyed thousands of paid subscription members ages 18 to 64 from July of 2020 through June of 2023 and made a list of the top…
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A Growing Number Of Cord Cutters Are Cutting Costs By Canceling Streaming Services – Are You?
The SVOD market is saturated and a growing number of subscribers are considering cutting back on subscriptions. Aluma Connected Media Insights show that 35% of customers think they spend too much on streaming services overall and would benefit from decreasing the number of subscriptions they hold. The number of households who agree they spend too…
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Cable TV Companies Like Comcast & Spectrum Represents Just 30.6% of All TV Viewing
Nielsen’s The Guage report provides monthly insights into media measurements across broadcast, cable, and streaming usage. Viewing numbers are usually higher in the summer as school lets out and people try to stay out of the heat. The June 2023 Guage Report showed an increase in viewership across all viewing habits, especially among younger age…
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Research Report Shows U.S. Streamers Subscribe to 3.8 Services – How Many Do You Subscribe To?
A new study released by Horowitz Research takes a look at streaming platform trends across 2,200 viewers 18 or older. Horowitz Research is one of the leading providers of consumer market research and specializes in media, content, and technology. Its latest report titled State of Media, Entertainment, & Tech: Viewing Behaviors 2023 shows U.S. households…
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New Research Shows YouTube TV, Sling TV, Fubo, & More Make up Only 6% of All Streaming As Cord Cutters Move to On-Demand
Streaming services aren’t all alike. A recent report by Horowitz Research shows audiences have strong preferences on which type of platform they flock to and it seems pretty consistent with past years’ streaming favorite tallies. Horowitz Research shows subscription video-on-demand services like Netflix and Amazon take the cake, totaling 60 percent of all streaming subscriptions.…
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Cord Cutters Are Cutting Back on The Number of Streaming Services They Pay For – Are You?
Is there a limit to the number of streaming services a person is willing to sign up for? 82 percent of consumers surveyed by Hub say yes.