Linear broadcast television primetime is starting to head into past-time territory. For the 2022 to 2023 season, primetime viewership impressions decreased by 3 percent, only netting 1.2 trillion in total advertisement impressions. Overall shares declined from 25.4 percent to 25 percent from September 5th, 2022 through May 29th, 2023. As stated by MediaPost analyzing 860.3…
The top ten networks are struggling to reach a few million combined, and a good chunk of those numbers are attributed to sports programming.