Primetime ABC, CBS, FOX, & NBC Viewership Continues to Drop





Remote control

Linear broadcast television primetime is starting to head into past-time territory. For the 2022 to 2023 season, primetime viewership impressions decreased by 3 percent, only netting 1.2 trillion in total advertisement impressions. Overall shares declined from 25.4 percent to 25 percent from September 5th, 2022 through May 29th, 2023.

As stated by MediaPost analyzing 860.3 billion impressions:

“CBS continues to have the biggest share, far and away, at 12.4 percent. ABC was next at 7.8 percent, followed by Fox News Channel at 4.6 percent, NBC at 4.4 percent, CNN at 3.5 percent, ION at 2.7 percent, Univision at 2.4 percent, ESPN at 2.3 percent, and MSNBC at 2.2 percent.”

Media Post also broke down the gains by the top three cable TV Networks. MSNBC saw the biggest gains, up 42 percent, followed by CNN with a 5 percent gain, and Fox News Channel saw an increase of 2 percent.

Daytime programming saw better numbers at 1.3 percent of total linear television advertisement impressions. Sources report ABC, CBS, and NBC – the top three networks for daytime programming – combined increased by 9.5 percent ad impressions.

Not surprisingly, The Price is Right dominated daytime programming on CBS with 3.5 percent ad impressions. The Young and The Restless gained 2.8 percent, Let’s Make a Deal rose 2.3 percent while General Hospital increased 2.1 percent. ABC’s The View was another notable daytime program seeing increases, growing by 2.6 percent.

MediaPost also gave insight into the top genres, with drama and action programming totaling 13 percent of shares followed by talk shows at 10.7 percent. Reality television came in third at 10 percent. Rounding out the top five genres are general news at 8 percent and soap operas with a 7.7 percent increase in shares.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.