Tag: Pay TV
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Just 5% of U.S. Households Only Watch a Cable TV Service
Cable TV companies are continuing to lose subscribers to streaming services as we start 2024. In 2023, only 5% of U.S. internet households had only a cable TV service, according to a survey from research firm Parks Associates. This is a steep drop-off from the 27% of households had only a cable TV service reported…
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The Death of Cable TV is Going Global As Cord Cutting Expands
The rise of streaming services has resulted in more households cutting the cord on traditional cable services. Next year, experts predict we’ll see the first yearly decline in pay TV penetration worldwide. By 2025, all regions will see a drop in pay TV penetration, or the number of pay TV subscriptions relative to the number…
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Consumers Will Spend More on Streaming Than Pay TV For the First Time Ever in 2024
A new report from Strategy Analytics suggests that for the first time ever, U.S. consumers will spend more on streaming video services than they will on traditional pay TV in the year 2024. While that will be the case, it’s important to note that it’s not because streaming options run at a higher price tag.…