Just 5% of U.S. Households Only Watch a Cable TV Service





man cutting cable cord

Cable TV companies are continuing to lose subscribers to streaming services as we start 2024.

In 2023, only 5% of U.S. internet households had only a cable TV service, according to a survey from research firm Parks Associates. This is a steep drop-off from the 27% of households had only a cable TV service reported in 2018. At the same time, 33% of Americans only use streaming services.

This comes after experts’ prediction that we’ll see the first yearly decline in cable TV penetration — or the number of cable TV subscriptions relative to the number of households — worldwide in 2024. The drop is expected to continue into 2025.

Cord cutting has hit the cable TV industry hard.

In September, it was reported that streaming accounted for 53.8% of all TV time. In comparison, 75% of all cable TV customers cut back the amount of time they spend on cable TV, and 5% of cable TV households had canceled their subscription in the second quarter of 2023.

The Parks Associates’ data also showed that 57% of viewers subscribe to both cable TV and over-the-top video services like Netflix — an increase from 52% reported in 2018. In addition, viewers with only an OTT subscription climbed to 33% from just 15% in 2018.

It remains to be seen what 2024 holds for cable TV companies, but it’s unlikely we’ll see audiences make a significant return to cable services.

Image credit: Parks Associates

Please follow us on Facebook and for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.