Tag: Hub research
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Hub Research: 76% of TV Households Now Own a Smart TV
Smart TV adoption has grown over the last few years, and will most likely reach saturation one day. But we’re not quite there yet. After all, there’s no real good reason for buying a brand new TV, only for it to require purchasing another accessory or dongle in order to stream your subscription services. That’s…
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Hub: TV and Movies Account for 48% of Consumers’ Total Screen Time
Today, people spend more time in front of a screen than ever before. Whether it’s for, scrolling social media, gaming, or more, screens are an integral part of consumers’ everyday entertainment choices. According to new data from Hub Research’s Video Redefined report, consumers spend 48% of their screen time watching TV shows and movies, with…
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Survey: Viewers Don’t Seem to Mind Ads on Discovery+ Compared to Other Services
While sitting through ads during your favorite show might be a little annoying, a new survey shows that viewers don’t mind watching ads so much as long as they’re relevant. Hub recently released part II of its “TV Advertising: Fact vs. Fiction” study, and the findings show that although the ad-supported tier of Discovery+ was…
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Hub Research’s Top 5 Streaming Predictions for 2022 Include Changes for Roku, Netflix, and More
Streaming has changed significantly over the past decade, and there’s no sign of stopping. The world of online content and entertainment continues to shift, and 2022 will be no exception. The Analysts at Hub Research have compiled their top five predications for the streaming industry for the upcoming year, leading with a big one about…