Tag: Comscore
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Comscore Expands its Smart TV Measurement with Samba TV in Europe
Comscore has expanded its connected TV footprint through a partnership SambaTV. These new Smart TV measurement capabilities will launch in select European markets with partnerships announced this year in Sweden and Italy. Comscore will work with new and existing partners to deliver CTV measuring capabilities to global markets. As a result, new and notable clients…
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Pandemic Streaming Peaked in April Then Slowly Declined
The rise in streaming because of coronavirus has been well documented around these parts, but now a full three months in, we’re getting a better view at exactly how streaming was affected. Transactional on demand, or purchasing content piece-by-piece, peaked in April with around 13.5 million transactions for the month and slowly declined since to…
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The Average American Streams 162GB of Data Every Month
Yesterday ComScore released their annual State of OTT report looking at the current world of online streaming. One of the more interesting things was a look at average monthly streaming in the American household. According to ComScore, the average American household streams 54 hours of video every month. (Or just under 2 hours every day.)…
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Sling TV Partners With comScore For New Advertising Measurements
Today Sling TV announced that it has partnered with comScore to offer cross-platform addressable advertising measurement for campaigns that join the live OTT service’s impressions and DISH set-top box impressions. This will give Sling TV a leg up on the competition by allowing advertisers to see the campaign’s performance across the OTT service’s connected TV, mobile and…
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Today Cord Cutting Became Much More Credible
comScore has long been known as one of the most respected sources to figure out what Americans are watching. Now comScore has decided they only way to keep on top of what Americans are watching is to track streaming services. With the growth of Cord Cutting viewing—and traditional pay-TV subscribers shrinking—it is becoming increasingly important for…
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ComScore: Sling TV Subscribers Now Watch More Sling TV Than Netflix
Today we got new data from comScore showing over half of Wi-Fi households in the U.S. are now using at least one over-the-top streaming service. (As expected Netflix was the most popular choice.) Well Netflix is still number 1 others have seen strong growth. YouTube, saw a 53 percent in traffic, trailed by Amazon at 33 percent, and…