Yesterday ComScore released their annual State of OTT report looking at the current world of online streaming. One of the more interesting things was a look at average monthly streaming in the American household.
According to ComScore, the average American household streams 54 hours of video every month. (Or just under 2 hours every day.) Assuming the average data was like Netflix, that would work out to be 162GB of data streamed every month.
That is the average, and ComScore says 20 percent of streamers are considered heavy streamers. Heavy streamers average 145 hours of streaming every month. (Or a little under 5 hours of streaming every day.) That works out to be 435 GB of data an month.
According to ComScore, 18–34 year olds are most likely to be heavy streamers with 21 percent of them falling into the heavy category. Those who are 55+ were least likely to be in the heavy streaming category, with only 9 percent of older Americans saying they stream 5 or more hours a day.
The good news is that Americans can easily watch the TV they want and still stay under their data cap. Even when streaming 5 hours of video a day you are still well under the 1 TB limit many ISPs now have.
So if you are thinking about becoming a cord cutter and are worried about data caps this study would suggest you have nothing to worry about. If you are a cord cutter who is going way over their data cap, you may want to look at our tips for staying under your data cap.
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