Tag: AVOD
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Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back
Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sheer number of services and [business] models is really staggering to keep up with,” Elizabeth Parks, president of Parks Associates, said during Wednesday’s webinar. …