Hasbro is expanding its preschool streaming footprint this fall with the launch of the PEPPA PIG & FRIENDS FAST (Free Ad-Supported Streaming TV) channel on Samsung TV Plus. The new channel will feature Peppa Pig alongside other preschool programming such as Ben & Holly’s Little Kingdom, creating a dedicated space for young viewers to enjoy familiar favorites in a safe, ad-supported environment.
Hasbro Expands Its FAST Channel Lineup
This launch marks a major milestone in Hasbro’s direct-to-consumer digital strategy. With the addition of PEPPA PIG & FRIENDS, Hasbro now has FAST and AVOD (Advertising-Based Video On Demand) coverage across all major U.S. platforms, alongside branded channels for My Little Pony, Transformers, Power Rangers, and Dungeons & Dragons: Adventures. The lineup will also soon include Hasbro Legends, a new multi-IP channel spotlighting retro franchises such as G.I. Joe, Jem and the Holograms, and VR Troopers.
“This launch reflects Hasbro’s commitment to leading in the FAST and AVOD space through smart, scalable digital innovation, and complements our best-in-class YouTube strategy,” said Yannick Ferrero, Head of Content Sales & Digital Distribution at Hasbro. “With PEPPA PIG & FRIENDS joining Samsung TV Plus, we’re not only expanding our reach, but we’re also creating a trusted destination where families can enjoy Hasbro’s content in a safe, ad-controlled environment. FAST gives us the ability to deliver always-on, carefully programmed entertainment that blends the reliability of television with the flexibility of streaming—offering parents peace of mind and fans continuous access to their favorite characters.”
While fans can watch Peppa’s classic episodes on Paramount+ and Netflix, this is a dedicated hub to the pig and her muddy-puddle-hopping. Hasbro’s FAST and AVOD footprint now spans over 15 platforms across the U.S., Canada, and U.K. Since August 2024, the company has doubled its number of streaming endpoints and is on pace to double total hours of viewing by the end of 2025.
The launch of PEPPA PIG & FRIENDS comes at a time when families are increasingly turning to ad-supported streaming platforms. Nielsen’s The Gauge reports that streaming accounted for 46.4% of all U.S. TV usage as of August 2025. With its growing suite of curated, family-friendly channels, Hasbro is well-positioned to meet the moment and provide advertisers with new ways to reach multi-generational audiences.