T-Mobile on Friday began texting subscribers affected by the planned change to its Netflix On Us perk.
As previously reported, the company intends to move subscribers from the basic plan — which Netflix removed in 2022 before bringing it back at a higher rate in October — to a new standard with ad tier plan. The changes are expected to happen on January 24.
In addition, the company has updated the terms of its Netflix on Us page to include language about the new ad-based plan.
Netflix On Us has been a marquee feature for T-Mobile, and one the carrier still touts in its advertising. The company has stuck with it, even as rivals Verizon and AT&T dropped their own streaming freebies, and kept it going despite price increases from Netflix.
The news of the change came just a day after T-Mobile unveiled new perks that include free Apple TV+ and Hulu for customers on its more expensive Go5G Next plans.
There are some positive trade-offs for the move to the ad-based tier. Customers previously on the basic plan will see the quality of their video bumped up to the 1080p found on the ad-based standard tier, and they’ll be able to watch it on two screens at the same time. Customers who want to remove ads can pay $8.50, and there’s also the premium tier, which costs $16, both of which factor a $6.99 discount from Netflix’s listed price.