Netflix Raises Premium Plan Price, Brings Back More Expensive Basic Tier





Netflix confirmed that it will be raising the price of its most expensive plan, as well as bring back its basic tier, joining a myriad of streaming, cable and satellite services that are charging more for their content.

The company said that it would make the changes during its third-quarter earnings report. The premium tier will now cost $22.99 a month, $3 more than before. It is also reintroducing its basic tier for $11.99 a month. The ad tier of $6.99 a month and the standard $15.49 plan remain unchanged.

Netflix last raised its prices in January 2022, which also came with the introduction of its cheaper $6.99 a month ad-tier and the removal of its previous low-end $9.99 basic plan.

The price increase caps off what has been a year of steady price increases across the board. Just last week, Disney+, Hulu + Live TV and ESPN+ saw their own increase, as well as Dish Network, with DIRECTV’s own increase coming next month. This isn’t likely a trend to slow down, with executives like Warner Bros. Discovery CEO David Zaslav hinting that content will just get more expensive over time.

Here’s the U.S. pricing breakdown:

  • Ads: $6.99
  • Basic: $11.99
  • Standard: $15.49
  • Premium: $22.99

Here’s the pricing breakdown for the U.K.:

  • Ads: £4.99
  • Basic: £7.99
  • Standard: £10.99
  • Premium: £17.99

And in France:

  • Ads: 5.99€
  • Basic: 10.99€
  • Standard: 13.49€
  • Premium: 19.99€

Netflix has largely be quiet on this front until now. The company instead opted to crack down on password sharing, which the company said resulted in a jump in subscribers as people lost access to the service.

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