In an exciting development for the streaming world, Gracenote, a key player in Nielsen’s content data business, has launched its innovative Data Hub. Gracenote’s industry-leading metadata covers over 40 million titles in 260+ streaming catalogs across 35 languages and 80+ countries. This new tool offers a deep dive into the current landscape of subscription video-on-demand (SVOD) programming, shedding light on global content trends and their evolution over time.
A Closer Look at the Data Hub
Gracenote’s Data Hub leverages the extensive Gracenote Global Video Data, the industry’s most comprehensive database of TV shows and movies. This powerful resource provides a visual representation of the content libraries of major SVOD platforms like Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+. By doing so, it offers unparalleled visibility into the programming that captivates audiences today.
Complementing Nielsen’s Insights
The Data Hub is designed to work in tandem with Nielsen’s The Gauge™ and The Media Distributor Gauge, which track audience time spent on individual streaming platforms and at the media company level. Together, these tools provide a holistic view of the streaming landscape, helping the industry understand and optimize content catalogs to reduce churn and boost viewer engagement.
Global Insights and Strategic Benefits
Gracenote’s analysis spans SVOD catalogs across 23 countries, offering unique insights into the volume, genre, mood, exclusivity, and origin of movie, TV, and sports programming. This intelligence empowers video services, content owners, and advertisers to craft data-driven strategies for content distribution, licensing, and media buying.
Trent Wheeler, Head of Product Innovation at Gracenote, emphasizes the value of this data: “Gracenote data has long been trusted by the global video ecosystem to power advanced content discovery and engaging entertainment experiences. Through new resources tapping our data, we’re enabling clear visibility into catalog volume and composition as well as content makeup and characteristics to help inform business decisions that drive success.”
The 2024 State of Play Report
In conjunction with the Data Hub launch, Gracenote has released its 2024 State of Play report. This third installment provides context for the content data of major SVOD platforms, highlights notable programming trends, and offers fresh insights to guide business decisions.
Key findings from the report include:
- Over 550,000 TV show episodes, movies, and sports programs are available across the five tracked SVOD platforms.
- TV programming at the episodic level makes up 89% of the overall content.
- There are just over 84,000 unique movie, sports, and program-level TV titles (excluding individual episodes).
- 93% of the programs are exclusive to a single service.
- More than 70% of the content has been released since 2010.
Platform-Specific Highlights
- Amazon Prime Video: Distributes over 72% of the movies and 57% of the TV shows among the five SVOD services.
- Apple TV+: Features three times more Animated and Children’s genre programming than other providers.
- Disney+: Boasts that 78% of its content is exclusive to its platform.
- Netflix: Leads in global content, with 68% of its offerings produced outside the U.S.
- Paramount+: Has the highest percentage of Comedy genre content at 22.4%.
The Biggest Takeaway
The State of Play report underscores the importance of catalog depth and content exclusivity for SVOD services aiming to retain subscribers through sustained engagement. With the vast array of program choices, effective content discovery features and personalized recommendations are crucial for keeping users engaged, increasing time spent, and reducing churn.
The Gracenote Data Hub will be updated quarterly, and the State of Play report will be published annually, ensuring the industry stays informed and ahead of the curve of the rapidly changing industry.