Sinclair and Nielsen Enter a Multi-Year Renewal Deal

Tmera Hepburn

4 years ago

Nielsen and Sinclair Broadcasting Group have signed a deal to keep them under contract for the next few years. This means Nielsen will continue to provide services like TV ratings for Sinclair’s 191 TV stations, 22 regional sports networks, Tennis Channel and several digital broadcast channels.

“As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen’s solutions continue to be utilized across these assets including local TV measurement solutions for regional sports networks and out-of-home services,” said Catherine Herkovic, executive VP and managing director, Nielsen Local. “We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers.”

This news mutually beneficial, and surely welcomed by Nielsen as it’s stock value has seen a decline by more than $14 since last time this year, and down $10 just since late February when the COVID-19 threats raised globally. Nielsen’s stock opened Thursday at $11.85 per share.

Sinclair has also seen a steady decline in market value, with its stock price opening at $12 per share Thursday.

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