Roku TV’s Are Developing The Ability to Show Ads When You Hit Pause On Your DVD Player or Game System




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Are you ready for even more ads? Roku has filed a patent to display ads when you pause your Xbox or DVD player. According to the patent filing, Roku has developed a way to detect when you pause a video game or DVD, for example, and would show an ad on your TV when that happens.

Now, just because Roku has filed a patent to do this does not mean it will. It just means Roku has the ability to do it and may want the patent to get royalties from any other TV manufacturer that will do so. This was first spotted by the website Lowpass.

Roku now makes a large portion of its revenue from showing ads.

To help grow ad revenue Roku reportedly plans to add “immerse advertisers in more parts of the home screen” by adding interactive and shoppable ad formats, Kristina Shepard, Roku’s vice president of global ad sales and partnerships, told AdExchanger during CES last Janurary.

Bringing more ads to its home screen will give marketers the chance to reach viewers who may use the ad-free version of popular streaming services like Disney+ or Netflix.

This comes after Roku has been working on expanding its presence among a competitors. This would in turn draw in more advertisers. The streamer also released its own line of smart TVs, began incorporating ads into more aspects of its service last year.

Roku is the latest company to explore including shoppable ads in its product over the last few months. Shopping ads directly from your TV appears to be part of a larger trend to provide users with a more consolidated experience across devices. Interactive ads also represent a new revenue opportunity at a time when media companies are seeking to cut costs and turn a profit on their pricey streaming services.

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