Today Roku announced that they will bring the much loved Roku City screensaver to life with an interactive, multi-level attraction with Best Buy at SXSW.
Visitors to SXSW will be able to explore the pop-up that will feature a Best Buy Home Theater Experience, a rooftop diner destination, a style shop, and hidden Hollywood references throughout the Roku cityscape.
The Roku City screensaver was first introduced in 2017 to streamers as an urban utopia, where aliens don’t invade, they visit; volcanoes don’t erupt, they bubble; and monsters don’t destroy buildings, they rearrange them.
According to Roku and Twitter data, a mention of “Roku City” appears once every 12 minutes.
“There’s so much more to streaming than shows or movies punctuated by ad breaks,” said Damon Van Deusen, Vice President of Global Brand and Creative for Roku. “Our customers and partners love Roku City because it’s an invitation to a better TV experience. We’re excited to invite everyone to step into the world for the first time at SXSW.”
“Any opportunity to work with a partner like Best Buy is exciting, but our team is over the moon to partner on this incredible SXSW activation,” said Julian Mintz, Co-Head of U.S. Brand Sales for Roku. “Our brands share a customer-first approach and a deep passion for entertainment. We can’t wait for everyone to see what we’ve created together.”
“Roku City featuring the Best Buy Home Theater Experience” will be open to the public on March 11-12 from 11:00 AM – 6:00 PM, local time. The pop-up will be located at the Riley Building at 315 Lavaca Street, Austin, Texas. For additional details and entry information, you can visit Roku City and OpenTable to make a dining reservation.
Here is everything you will find at SXSW:
• Stop in at the Roku City Style Shop and choose a new look featuring creative, purple accents perfect for their journey to a new world.
• Reserve a booth at the Roku City Rooftop Diner via OpenTable and find movie and TV references hidden within the diner’s pop-up menu.
• Sit back and relax at the Best Buy Home Theater Experience to check out the latest Roku devices available at Best Buy and new Roku Originals and entertainment on The Roku Channel.
• Stroll under the trees of the Roku City Park to monster-watch and sip Roku City’s finest coffee.