Roku is Going All In On Super Bowl LVIII




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Roku is bringing the Big Game to streaming, complete with highlight reels, clips, and Super Bowl LVIII coverage from NFL Zone and The Rich Eisen Show.

Roku will treat sports fans to a slew of uninterrupted Super Bowl content, with the NFL Zone starting February 11. The platform will offer watch options from CBS Sports, Paramount+, DIRECTV, Fubo, and Vix+. Audiences can catch game highlights and watch the Super Bowl LVIII on The Roku Channel through Paramount+ and Vix+, which will host the game in Spanish.

Additionally, tune in to The Rich Eisen Show on The Roku Channel to get into the game-day spirit ahead of Sunday’s main event. The sportscaster and radio host has anchored pregame, halftime, and postgame coverage for the NFL Network since 2003. Roku partnered with BMW to sponsor the show leading up to Super Bowl Sunday. Eisen and his crew will cover the events from February 7 through February 11, with his program streaming for free on The Roku Channel.

“Fans can turn their couch into the best seat in the house with Roku,” said Joe Franzetta, head of sports at Roku. “Millions are going to be tuning into the biggest sports event of the year, and our one-of-a-kind experience gives our customers a seamless, easy journey to the Super Bowl and related content to stream leading up to the big game.”

This marks the first time Roku users can subscribe and watch the Super Bowl on The Roku Channel via Paramount+ and Vix+. While Roku has offered Super Bowl content in the past, providing access through other platforms is something different. In 2023, Roku’s internal data shows its platform was the most popular streaming service to watch the game, netting approximately half of all streams.

To find the NFL Zone, scroll down to the Sports section on the Roku Home Screen menu or search for “Super Bowl” or associated words like team or league names.

Super Bowl LVIII will see the San Fransico 49ers face off against the Kansas City Chiefs on CBS, with a kid-centric version on Nickelodeon. Individual tickets to the game start at $7,000 or $6,751 each for a pair, which makes streaming a far more affordable option for most viewers.

Image credit: The Rich Eisen Show

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