The NFL and Paramount are once again bringing the NFL to Nickelodeon, but this time, it will air next year’s Super Bowl game. This comes as both companies try to grow a new generation of NFL fans. With this deal, Paramount will air the big game on both CBS and Nickelodeon.
“We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” said Brian Robbins, the president and CEO of Paramount Pictures and Nickelodeon and chief content officer, movies & kids & family at Paramount+. “As we’ve shown with our prior zeitgeist-busting Wild Card and ‘Nickmas’ coverage, combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV makes for a must-see event for kids and families everywhere.”
The Nickelodeon version will have its own commentary and visuals as Paramount makes it a kid focus event.
To help grow the NFL’s next generation of fans, Nickelodeon will also air a weekly highlight show of the biggest NFL action called NFL Slimetime during the regular season. There will also be a Christmas NFL game once again on Nickelodeon.
“We’re thrilled to partner with CBS Sports and Nickelodeon to present the first alternate telecast of the Super Bowl,” said Hans Schroeder, executive vp media distribution for the NFL. “Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl LVIII and give our fans another way to enjoy one of the world’s most popular sporting events.”
Paramount says the announcers and other details will be announced closer to the 2024 Super Bowl game on February 11th, 2023.