Earlier we reported on data that predicted Season of Bridgerton could be one of Netflix’s most successful Season 2 premieres ever. Now that we’ve had the weekend to digest some performance-based stats since the Friday March 25 premiere, those predictions prove true.
The second installment of Shonda Rhimes’ steamy period drama garnered more engagement at launch than other popular contenders including The Witcher, Emily in Paris, and Ozark Season 2, according to data collected by Diesel Labs. Stranger Things still remains the streamer’s strongest second season launch in terms of engagement.
The most engagement around Bridgerton S2 came from Instagram, leading by far with 70.2%, followed by Twitter users at 14.5%. Facebook was next (6.2%), followed by TikTok (4.6%) and Youtube (4.4%).