Linear broadcast television primetime is starting to head into past-time territory. For the 2022 to 2023 season, primetime viewership impressions decreased by 3 percent, only netting 1.2 trillion in total advertisement impressions. Overall shares declined from 25.4 percent to 25 percent from September 5th, 2022 through May 29th, 2023.
As stated by MediaPost analyzing 860.3 billion impressions:
“CBS continues to have the biggest share, far and away, at 12.4 percent. ABC was next at 7.8 percent, followed by Fox News Channel at 4.6 percent, NBC at 4.4 percent, CNN at 3.5 percent, ION at 2.7 percent, Univision at 2.4 percent, ESPN at 2.3 percent, and MSNBC at 2.2 percent.”
Media Post also broke down the gains by the top three cable TV Networks. MSNBC saw the biggest gains, up 42 percent, followed by CNN with a 5 percent gain, and Fox News Channel saw an increase of 2 percent.
Daytime programming saw better numbers at 1.3 percent of total linear television advertisement impressions. Sources report ABC, CBS, and NBC – the top three networks for daytime programming – combined increased by 9.5 percent ad impressions.
Not surprisingly, The Price is Right dominated daytime programming on CBS with 3.5 percent ad impressions. The Young and The Restless gained 2.8 percent, Let’s Make a Deal rose 2.3 percent while General Hospital increased 2.1 percent. ABC’s The View was another notable daytime program seeing increases, growing by 2.6 percent.
MediaPost also gave insight into the top genres, with drama and action programming totaling 13 percent of shares followed by talk shows at 10.7 percent. Reality television came in third at 10 percent. Rounding out the top five genres are general news at 8 percent and soap operas with a 7.7 percent increase in shares.