Are you ready for more bundles of streaming services? Recently Disney and Warner Bros. Discovery announced a deal that would see Max, Hulu, and Disney+ bundle. After that Comcast announced a bundle of Peacock, Netflix, and Apple TV+. Now Bloomberg is reporting that Amazon and Paramount are in talks about a possible streaming bundle.
According to the report, Paramount and Amazon are in early talks to offer a bundled version of their streaming service. Paramount already owns multiple streaming services, including Paramount+ and BET+. They could be bundled on their own through Amazon channels or possibly bundled with Amazon’s own streaming services like Amazon Prime Video or MGM+.
The talks are not a done deal, and Bloomberg says it is possible nothing may come from them. Paramount has also reportedly been in talks with Peacock about a bundle option, but no deal has been reached at this time.
Bundles have widely been seen as a quick way for services to gain subscribers. They are also seen as a way to lock in subscribers for longer. Increasingly streaming services are fighting a growing trend of cord cutters rotating streaming services in 2024. This impacts profit, and customers binge everything they want in a month or two instead of keeping a subscription long term. Bundles could tempt customers to be locked in for longer by offering more content.
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