NBCUniversal announced that viewers consumed 5 billion streaming minutes to date of Olympic Winter Games and Super Bowl LVI coverage across the media conglomerate’s digital platforms with Peacock leading the way. Earlier this month, digital consumption for the Olympics topped 1 billion streaming minutes, which was the fastest that milestone was reached.
During the sports-packed month, nearly 7 in 10 Americans (69.2%) watched coverage of Super Bowl LVI and the Olympic Winter Games on their networks. From February 2 to February 13, a total of 215.6 million Americans tuned in across NBC, USA Network, and CNBC to watch the Big Game and the biggest winter international competition. Dubbed “Super Gold Sunday,” on February 13 the Super Bowl averaged a Total Audience Delivery of 112.3 million viewers, which was the third-largest audience in U.S. TV history. It was reported that viewership for the Super Bowl across linear and streaming increased as much as 12% year-over-year.
The live primetime Beijing Olympics followed by averaging a TAD of 24.0 million viewers, which set the record for largest NBC Olympics prime time audience since the opening Sunday of the 2018 Winter Games. All viewership numbers are based on Nielsen data. The XXIV Olympic Winter Games are ongoing and cord cutters can find out how to watch the full schedule without cable.