Led by Peacock, NBC Olympics Digital Consumption Tops 1 Billion Streaming Minutes




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NBC Olympic’s digital consumption for the Beijing Olympics reached over 1 billion streaming minutes, which was the fastest the milestone has been reached for the Winter Games. Team USA silver medal victory silver in the team figure skating competition, alpine skiing, and freestyle skiing were just a few highlights that led to the increased viewership.

Led by Peacock, preliminary data shows Sunday’s Beijing Olympics on NBC, USA Network, and other streaming platforms averaged a Total Audience Delivery (TAD) of 13.7 million viewers. The nightly TAD rose each night with 8.0 million viewers on Thursday night, 12.8 million primetime viewers on Friday night,  and 13.6 million viewers on Saturday night. This was also the first time ever that primetime Winter Games coverage began with consecutive nights of increased viewership.

“We’re encouraged by the trend of increased audiences and look forward to many more days and nights of compelling Olympic competition,” said NBC Sports Chairman Pete Bevacqua.

The XXIV Olympic Winter Games are ongoing and cord cutters can find out how to watch the full schedule without cable.

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