The numbers are in, and the test video Jimmy Donaldson — also known as MrBeast on YouTube — uploaded on X pulled in $263,655 in revenue.
“My first X video made over $250,000!” Donaldson wrote in an X post on Monday.
The content creator acknowledged that the buzz around the original post likely gave the video’s overall numbers a boost.
“[It’s] a bit of a facade,” Donaldson went on to say in the post. “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
According to a screenshot, MrBeast’s video on X totaled more than 156 million impressions and more than five million engagements. As of Tuesday, the X video had over 161 million views.
Donaldson posted the 16-minute video titled “$1 Car vs $100,000,000 Car!” on X (formerly Twitter) earlier this month following an exchange with the social media platform’s owner, Elon Musk.
“I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it,” Donaldson said in the post, adding that he’d share the figures the following week.
Donaldson had already uploaded the video on YouTube a few months back and to date it has more than 216 million views.
This comes after Musk has been taking on YouTube and Twitch for months, but now industry sources have told Cord Cutters News that the tech mogul has approached some popular YouTubers, like MrBeast, to post their videos on X. The Tesla owner has talked about creating more financial incentives to make it worth it for creators to post on his platform.
MrBeast’s YouTube and X follower count has grown in the last few weeks as well. The creator 234 million subscribers (up from 231 million earlier this month) on YouTube and 27.3 million followers on X (up from 25.3 million earlier this month).
If more creators take part in these tests and begin cross-posting — maybe even migrating exclusively — to X, a serious shakeup could be coming for video-sharing and live streaming apps.