Yesterday after months of rumors, Sony officially announced that PlayStation Vue would be shutting down. This has raised many questions about the future of cord cutting and if other streaming services will shut down as well. So let’s take a look at the prospect of cord cutting in a post-PlayStation Vue world.
Is Cord Cutting Doomed?
You may have already seen the growing number of reports about how Cord Cutting’s days are numbered now that PlayStation Vue is shutting down. Instead, the truth is Cord Cutting has never been more successful as cable companies report record losses. We are even seeing small cable TV companies shut down TV service because of cord cutting. PlayStation Vue was an excellent service but had many flaws, including its name and poor marketing. Unlike cable TV companies that for years have had customers trapped with very few options, cord cutters do have options. Sony failed to offer a product that the masses wanted, and so customers went to other services. According to reports, PlayStation Vue only had 500,000 subscribers – a fraction of the subscribers Hulu and Sling TV have. Because of this and high operating costs and honestly poor marketing, Sony has decided to shut down the service.
This is precisely how Cord Cutting should work. The best services will rise to the top. The services that fail to find a following or use proper marketing will fall to the side. The excellent news is PlayStation Vue has no contract and gave subscribers plenty of warning about the service shutting down.
Will More Cord Cutting Services Fail?
The short answer here is yes. Right now, everyone wants to get in on the cord cutting gold rush. Not all of these services will make it, and it is very likely other well know cord cutting services will fail in the months and years to come. There are only so many services people are willing to subscribe to. At some point, if you can’t find a way to standout, customers won’t subscribe.
The good news is when cord cutters can vote with their dollars, the best services will rise to the top. Sadly a service needs to be great not only as a streaming service but also at marketing. Sony shows how being an excellent streaming service with poor marketing will result in failure. There is only so much word of mouth can get you online.
So don’t be worried if you see other services fail. It is always painful when it happens to a service you love but this is a natural part of any growing market.
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