Hulu’s CEO Says it Was a Mistake to Not Offer a Traditional Grid Guide & That Hulu’s User Interface Isn’t “Intuitive”


By

on

in

, ,

Recently Hulu’s CEO Randy Freer opened up about Hulu in an interview with Peter Kafka on the Record Media podcast about Hulu. One of the topics he went into was Hulu’s user interface something many have criticized.

When asked about the current Hulu user interface and soon to be added gride guide Hulu’s CEO Randy Free said: “Look, we probably overestimated the willingness or underestimated the ability for people to jump from one side of the Grand Canyon to the other. We built a consumer experience that probably was where things may end up, or where we get to, but it wasn’t as intuitive as we probably should have built. On top of that, we didn’t give consumers a path to walk with us and get there. You aren’t alone in your desire to have a EPG.” (EPG is an industry term for a traditional grid guide.)

Hulu has already announced plans to roll out a new user interface. To achieve this Hulu recently hired a former Tivo executive to take over Hulu’s user experience team. With that Change, Hulu has announced an updated user interface will be rolling out this summer.

One other change coming is how content is displayed. As you scroll around the home page it only shows one TV show or movie at a time. Hulu, with this newly updated app, will add the ability to see a grid of shows on the screen at once. Instead of seeing one show, you will see a handful of shows as you scroll through the guide.

No date has been set for when these other features will hit, but look for them this spring.

Here are some screenshots of what the new Hulu user interface will look like:

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.