“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, Chief Product Officer at Gracenote. “As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”
These are the services Gracenote is offering content providers, in order to create more personalized guides, recommendation systems, and over viewing experiences.
- Unique Gracenote IDs: Provide connectivity between related content assets to power universal search capabilities which surface TV show and movie availability across different services and make possible easy one-click viewing
- Deep Descriptive Metadata: Enables intuitive content navigation and nuanced recommendations that connect viewers to the shows and movies they love – and discover new ones to enjoy – based on Advanced Video Descriptors criteria such as mood, theme, setting and character attributes
- Custom Content Imagery: Populates OTT Guide interfaces and carousels with iconic movie and TV series, season and episode-level images as well as cast/celebrity photos that capture the essence of content – enabling visual navigation and enhancing binge-viewing sessions
- Streaming Service Feeds: Provides deep linking, audio/video quality, content availability and a critical data structure required to integrate a streaming service into mobile, set-top boxes and Smart TVs
Gracenote data has been used for traditional broadcast guides for decades. Now, the company is adapting to a new generation of viewers and the demand for internet based TV services by helping TV providers bring their OTT guides to life.
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