Editorial: The Current State of Cord Cutting




Cutting the cable connection to coax connector illustrating retired people cancelling cable TV service

Cutting the cable connection to coax connector illustrating retired people cancelling cable TV serviceI started this website back in 2014 with the hopes of giving a different look at cord cutting. Remember just 2 years ago most news on cord cutting was that cord cutting was not real. Every month it seemed there was a post about how cord cutting was just a few kids pirating content.

Now not only is cord cutting a well-known fact but cord cutting is just getting started. Companies are no longer trying to pretend cord cutting is not real, companies are trying everything they can to reach out to cord cutters.

VIDGO: VIDGO is a new live TV streaming service similar to Sling TV and PlayStation Vue. We expect VIDGO to come out in the fall of 2016.

Hulu: Hulu plans to release a live TV streaming service in early 2017.

YouTube: It is also reported that YouTube will be releasing a streaming service in 2017.

Twitter: Twitter already has a streaming service on their site that shows content from the NFL, the NBA, and the Pac 12 to name a few.

TCM: Turner Classic Movies has announced a new streaming service will be available for cord cutters.

ESPN: Disney has recently announced that ESPN will soon have a standalone streaming service.

So what is the current state of cord cutting?

If I had to put the current state of cord cutting into one word it would be amazing. It has never been easier to access the content you want without the need for a long-term contract with hidden fees.

Cord cutting is over 20 million strong with over 100 streaming services on the market. In the second quarter of 2016 over 700,000 households became cord cutters.

New streaming devices are hitting the market this fall from both Amazon and Roku in an effort to meet the ever growing demand for new streaming players.


I could go on and on about all the new services and new devices but it all comes down to a simple fact that cord cutting has never been stronger. We have never had more options as cord cutters and cord cutting has never looked more attractive to pay-TV subscribers. It has also never been easier to become a cord cutter. New services today can offer you a live TV experience that cord cutters 2 years ago could only dream of.

I fully expect to see cord cutting pick up new speed as more content becomes available to cord cutters. I do not believe cable TV is in any risk of going away anytime soon. Cord cutting is about options, and some people want the option of cable. There is no reason cord cutting and cable TV cannot go side by side, but in the end cord cutting is the future and cable is the past.

So next time you see a story online or someone tells you cord cutting is doomed just smile and laugh a little.

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