Disney+ last year announced plans to crackdown on password sharing. Now Disney, during its earnings call this week, announced plans to aggressively crack down on people sharing passwords. This effort to crackdown on password sharing will start in September 2024.
Here is everything we know about Disney’s plans to stop password sharing.
What’s Disney’s timeline for viewers to stop sharing passwords?
Back in Janurary, Disney sent out emails to customers with a copy of its updated subscriber agreement. The changes went into effect on January 25 for new users, but terms won’t go into effect for existing subscribers until March 14 “unless you acknowledge an in-app notice of these changes earlier.”
During its fourth quarter earnings call in Janurary, Disney’s Chief Financial Officer Hugh Johnson said the company will send out reminders regarding the password policy to subscribers this summer. More details are expected to be revealed then.
What does the updated subscriber agreement say about password sharing?
In the Account Sharing section under User Eligibility and Registration in the updated agreement, Disney states that users “may not share your subscription outside of your household.”
How will Disney enforce its anti-password sharing policy?
Exact measures are unclear at this time, but the new subscriber agreement says Disney might start monitoring accounts.
“We may … analyze the use of your account to determine compliance with this agreement,” Disney continues. “If we determine … that you have violated this agreement, we may limit or terminate your access to [Disney+].”
It’s unclear how Disney will “analyze” accounts, but it’s possible the company may take a page from Netflix’s password crackdown and issue a warning — and an invite to make a new account — based on location.
There may also be a third option — add the non-household member to your account for an extra, yet-to-be-determined fee.