This morning in an email to Disney+ subscribers, Disney warned subscribers that “We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations.”
This comes as early this week, Disney warned Hulu subscribers about an updated subscriber agreement that specifically pointed to new “limitations on sharing your account outside of your household.” The terms also go into detail about how it’ll verify whether you remain in “compliance with these limitations.”
The updated subscriber agreement also gives details on how it will be able to monitor your account to see if other people outside of the household are using it.
Disney’s move in this direction follows a similar crackdown that Netflix rolled out to many of its subscribers last year. It came after years of the company letting users share without consequence, with the belief that the larger overall audience would be good for its content. But it’s a new day, and streaming services are tightening their belts and looking to turn a profit on these services. With Netflix’s crackdown actually yielding new customers who signed up after getting booted from the service, Disney is hoping to replicate some of this success.
Disney warned last November that it planned to start this password-sharing crackdown but said that “There’s no meaningful impact until 2025,” Bob Iger said on a conference call with investors on Wednesday to discuss its fiscal fourth-quarter results. However, that doesn’t mean that they will wait to start the crackdown until 2025, as it is expected Disney will slowly start putting pressure on accounts sharing passwords. This could start with warnings and escalate to terminations at a later date.
Cord Cutters News is reaching out to Disney for comment on these new terms of service.