Following a report that Disney+ was considering an ad-supported tier, the House of Mouse confirmed Friday that it will be expanding its subscriptions by introducing an ad-supported tier in addition to its ad-free tier, beginning in the U.S. late this year, with plans to take the ad-supported tier international in 2023.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Disney says that the ad-supported tier will help the company reach its long-term goal of 230-260 million Disney+ subscribers by 2024.
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
Details about launch date and pricing have not been shared by Disney yet.