Confirmed: TiVo Will Start Airing Pre-Roll Ads on Your DVR Recordings





TiVo remoteLast week we let you know about what looked like some ad testing TiVo was conducting on DVR recordings. Now the company itself has confirmed that within the next 90 days, all eligible TiVo devices will start playing video ads at the beginning of your recorded shows.

TiVo Experience 4, with Bolt, Roami, and Vox devices are all included in “eligible devices” that will start getting the pre-roll ads.

Although “DVR advertising is going to be a permanent part of the service,” a TiVo spokesperson told LightReading these ads will be skippable.

“We’re dedicated to innovation that helps our customers stay in control of how, when, and what they watch,” the spokesperson said. “Advertising is an important part of every media business and TiVo is investing in new advertising experiences. We have designed our new DVR advertising units with the ability to ‘skip’ ads anytime a customer hits ‘skip.’ This is part of our ongoing commitment to bring our users the best media discovery experience possible.”

Will this affect your opinion on TiVo? Let us know what you think.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.