TiVo is Now Testing Video Ads Before DVR Recordings


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In a more aggressive push to apparently expand marketing opportunities, TiVo is testing video ads at the beginning of DVR recordings. This was first reported on by ZatzNotFunny.com.

According to a post by user andyf on the TiVo Community Forum, TiVo is now playing video ads prior to his recorded DVR shows. See his post below:

“Just got a new Bolt and I thought I was going crazy. When I play a recording the screen goes black with the spinning blue circle for a couple of seconds, then an advertisement plays for about 15 secs, then the recording starts. If you go back and play from the beginning you’ll see a different ad. The ones I remember seeing are for Toyota, Keurig and Amazon. It seems you can skip the ad by pressing fast forward but it’s not that seamless. Anyone else?”

Have you seen ads like these on your TiVo DVR shows? Let us know in the comments.

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