Category: Roku
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Roku Teams Up with Kroger for Customer Data Program
Roku announced Monday a new customer data program that will benefit advertisers by allowing the platform to help advertisers better reach their target audience. Roku will partner with the grocery store chain Kroger to test the tools at launch. “We believe that all TV ads will be targeted and measurable,” added Alison Levin, VP of…
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The Roku Channel Expands Free TV Lineup to Include Over 100 Channels & Adds Live Channel Guide
Roku announced today that it is expanding its free live/linear channel lineup on The Roku Channel in the US beginning today. The Roku Channel will now include over 100 channels. Roku is also introducing a Live TV Channel Guide to make finding and watching free content even easier. “Now more than ever it’s important for…
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Some Roku Users are Receiving Hulu Support Emails in Error
If you’re a Hulu subscriber who watches on an older model Roku device, we’ve got some bad news. As part of an update to the streaming app, customers who have a Roku player model 3100 or earlier (before July 2011) or a Roku streaming stick model 3420 or earlier (before October 2012) will no longer be…
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AT&T Re-Adds Roku Support for AT&T TV App, Ahead of HBO Max Launch
Back in January, AT&T ended support for Roku devices as the contract between the two companies ended. At the time, AT&T said they hoped to return the app to the Roku platform soon. This was the message from AT&T at the time: Heads up: Starting January 1, 2020, you won’t be able to add the AT&T…
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The BBB is Warning Roku Users Not to Pay Activation Fees
Complaints have been filed with the Better Business Bureau against CaliGeeks in 25 states, stating that the company misled Roku customers to believe that they needed to pay a fee to activate their Roku devices. In the complaints, Roku customers say that when they attempted to activate their devices, they received an error message, telling…
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Will HBO Max Be Available on Roku at Launch?
In a recent investor meeting, AT&T’s future CEO John Stankey made comments about how HBO Max subscribers will be able to access the streaming service when it launches later this month. During that discussion, Stankey specifically named Amazon as a potential distribution partner that the company hadn’t yet made a deal with. “We’re going to…
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Roku Has a New Ad Platform to Reach Its 40 Million Users
Roku launched a new advertising platform with it’s recently acquired demand-side platform (DSP) Dataxu, now rebranded as OneView. DSPs are a way for brands and agencies to use automation to purchase TV and digital ad space. “Our goal is to help advertisers and content partners invest for a world where all TV is streamed,” said…
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The Roku Channel Adds Six Live Spanish Channels & Spanish Language Features
Today, Roku announced that it has added six live/linear Spanish language channels to its lineup of free content on The Roku Channel. The six channels offer everything from music to movies to telenovelas. Here are the six new channels: AFV Family Español: The AFV Family Channel is family-friendly comedy for all! America’s Funniest Home Videos brings…
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Roku Added 2.9 Million Accounts Last Quarter, Overall Streaming Reached 13.2 Billion Hours
Roku’s first quarter financial results are out and the company’s reporting increases in active accounts, overall streaming hours, and more. Active accounts grew 38 percent compared to the same period last year. Year-over-year, new accounts grew by more than 70 percent. Overall streaming hours also rose, helped by an uptick in streaming hours per account.…
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Updated Roku Wireless Speakers Make an Early Appearance on Amazon
Update (05/05/20): Representatives from Roku reached out to provide the following comment: “The Roku Smart Soundbar, Roku Wireless Subwoofer and the Roku Wireless Speakers are now available on Amazon.com. The Roku Wireless Speakers are very similar to the Roku TV Wireless Speakers but they do not come bundled with remotes.” Original story follows. An Amazon…