Entertainment brand Barstool Sports has chosen conservative video platform Rumble as its new home.
Through the new “wide-ranging partnership”, viewers can access all of Barstool Sports’ content and live streams through Rumble.
“I’m excited about Rumble’s commitment to sports and broadening audiences,” Barstool Sports founder Dave Portnoy said in a statement. “With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.”
This comes after the brand pulled its reality show, Surviving Barstool, from YouTube in November after it was asked to edit an episode due to threats an employee made against another employee in jest. Shortly after Portnoy shared the news on X, Rumble’s CEO, Chris Pavlovski, invited Portnoy to bring the show to his platform.
“The partnership with Barstool Sports is a major step in pursuit of our mission to continue building a portfolio of widely popular sports and entertainment content,” Rumble Chairman and CEO Chris Pavlovski said in a statement.
YouTube appears to be facing more competition from other platforms. Last week, popular YouTuber MrBeast experimented with cross-posting a video on X.
If more creators and brands begin to migrate away from YouTube, big changes could be on the horizon for the video-sharing industry.
To date, Barstool Sports’ Rumble page has more than 9,500 subscribers, a fraction of the 1.7 million it has on YouTube.
The news was reported earlier by Awful Announcing.
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