Apple and Paramount Are Reportedly in Talks To Bundle Their Streaming Services





Apple and Paramount have reportedly discussed offering their respective streaming services, Paramount+ and Apple TV+, as a combo deal.

The bundled would cost less than subscribing to both services separately, people familiar with the matters told The Wall Street Journal. Talks are still in the early stages, so details like prices and timelines are unclear.

Bundle deals give customers more bang for their buck. Apple’s catalog of exclusive content paired with Paramount+’s nostalgic CBS TV experience could prove to be an attractive option.

Companies joining forces and bundling products isn’t new. Customers can purchase Hulu, Disney+, and ESPN+ as a bundle deal ahead of Disney’s plans to fold Hulu and Disney+ into a new streaming app later this year. In addition, Verizon plans to offer a discounted Netflix and Max bundle, and NBCUniversal and Instacart struck a deal to offer Peacock for free to Instacart+ members.

Apple and Paramount’s talks come at a time when a majority of streaming services are struggling to achieve profitability without losing viewers looking to cut back on spending.

Streaming services are seen as the cheaper alternative to cable, but the combination of rising inflation, increasingly budget-minded customers, and rising production costs have created a challenging landscape for entertainment companies to navigate.

Apple and Paramount weren’t immediately available for comment.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.