It looks like Google will continue their hard push to promote YouTube TV to sports fans. Last fall YouTube TV sponsored the MLB World Series now they are going to be an official sport of the NBA Finals.
Not only will they sponsor the games the NBA has agreed to promote YouTube TV during the game with a logo saying “Finals presented by YouTube TV” during every game. There will also be multiple call outs about YouTube TV from the announces during the game.
“Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals,” said Angela Courtin, global head of YouTube TV & Originals Marketing. “YouTube TV was built for fans, and we are excited to bring to life our cable-free live TV service during one of the most watched sports events of the year.”
“Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” said Dan Rossomondo, NBA senior vice president, global media and business development. “The NBA Finals on ABC, as well as the WNBA Finals and NBA G League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series.”
This new partnership comes just a few weeks after YouTube TV added the NBA Network making it perfect timing to promote the service to NBA fans.
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