Crown Media Family Networks and YouTube TV have announced an agreement to bring Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama to the streaming video platform. The new channels will join Hallmark Movies Now which is currently available as an add-on on YouTube TV. This launch announcement comes just in time for Hallmark’s Countdown to Christmas and Miracles of Christmas.
“Coinciding with the kick-off of Hallmark Channel’s Countdown to Christmas and Hallmark Movies & Mysteries’ Miracles of Christmas the launch of our linear networks on YouTube TV is perfectly timed, allowing the service’s customers to join the tens of millions of viewers who have made our networks the country’s most beloved seasonal destination and indisputable leader in holiday programming,” said Crown Media President & CEO, Wonya Lucas. “Our content, rooted in celebration, joy, optimism, and human connection, has never been more in demand, and we are confident the addition of Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama adds tremendous value to YouTube TV’s offerings and will be instant favorites among subscribers.”
“We’re excited to partner with Crown Media Family Networks to deliver all three of Hallmark’s linear channels to our YouTube TV members, including Hallmark Channel,” said Paul Snow, co-head of YouTube TV content partnerships. “We know that our members love this content, and it’s the perfect time to introduce these channels to YouTube TV as we head into the holiday season.”
There have been no price increases announced for YouTube TV subscribers with the addition of the Hallmark channels.