In Google’s Q3 earnings call today, the company announced that YouTube TV has surpassed 3 million subscribers.
The service saw a price hike this summer, bringing the cost to $64.99 per month, which didn’t seem to deter new subscribers from signing on. The higher price came with the announcement of the addition of a slate of ViacomCBS channels.
“We had a strong quarter, consistent with the broader online environment,” said Sundar Pichai, Chief Executive Officer of Alphabet and Google in a third quarter announcement, as the company showed growth across its assets. “It’s also a testament to the deep investments we’ve made in AI and other technologies, to deliver services that people turn to for help, in moments big and small.”
YouTube has 2 billion global users, and ad revenue came in at over $5 billion. YouTube Music Premium also saw significant growth, reaching 30 million paid subscribers by the end of the quarter. The service costs $9.99 per month for ad-free music.
“We expected Google’s ad revenues to recover across search, YouTube, and Network Members in Q3, and all three segments outperformed our expectations,” said eMarketer principal analyst Nicole Perrin “That was especially true of YouTube, which posted 32% ad revenue growth over last year, pointing to advertisers’ continued desire for video inventory, the return of brand spending, and notable increases in political ad spending during the quarter.”