YouTube TV Is Larger Than Hulu + Live TV, DIRECTV STREAM, & Fubo Combined





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YouTube TV has been dominating cord cutting for some time now. Can anyone catch them in popularity or subscriber numbers? In 2023, YouTube TV was the only major TV service to add more than 200,000 subscribers when looking at cable TV or streaming. YouTube TV ended 2023 adding 1.9 million subscribers—far more than the 100,000 subscribers Hulu + Live TV added or the 173,000 Fubo added.

Now a new report from nScreen Media shows that YouTube TV is now larger than Fubo, Hulu + Live TV, DIRECTV STREAM, and Sling TV combined as of the end of the 1st quarter 2024.

Here is how YouTube TV compared to other streaming services:

Clearly, YouTube TV is connecting with cord cutters in a way that is helping it stand out. Yet many cord cutters do not subscribe to a live TV streaming service. According to a survey we took about a month ago of more than 1,000 of our readers, 41.7% do not pay for a live TV streaming service, which is a slight increase compared to the same period in the fall 2023. This lines up with what the Leichtman Research Group found: almost 7 million Americans canceled a satellite or cable TV service in 2023 but only 1.9 million switched to a live TV streaming service.

Viewers who are not sports fans are discovering that they don’t need a live TV streaming service. As more networks put their content into on-demand services like Disney+ and Paramount+, viewers are finding on-demand fits their lifestyle and preferences.

Have you gone on-demand only? Let us know why you picked a particular service for your live TV streaming.

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