“We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.” Said Debbie Weinstein, Managing Director, YouTube/Video Global Solutions in a blog post on YouTube’s official blog.
So what exactly is happening? Google has already let advertisers target specific devices. Now that YouTube TV is on Roku and Apple TV Google is allowing advertisers to specifically target these platforms. So the ads you see on your phone may be different from the ads you would see if you watched the same ad spot on your TV.
The new ability to not target ads to specific audiences and devices is one of the ways streaming services like YouTube TV can keep prices low. By offering higher quality ads they can generate higher ad revenue to help keep the cost of the service low.
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