Over the last few years, YouTube TV has seen explosive growth and is now the largest live TV streaming service for cord cutters. This has come as Hulu, and Sling TV have both lost market share since 2019.
This comes from a new report from Comparitech that looked at the market share of live TV streaming services.
According to this report, YouTube TV ended 2022 as the latest live TV streaming service with 34% of the market. Hulu was in second place at 30%, and Sling TV came in 3rd at 17%.
This is a dramatic shift from 2019, when Hulu was the largest live TV streaming service with 34%, Sling TV was in second at 27%, and YouTube TV had just 21% of the market.
Other noticeable moves include DIRECTV STREAM falling from 10% down to 3%. The only other two services to see market share grow include Fubo, from 3% in 2019 to 8% in 2022, and Philo moved up from 5% to 7%.
YouTube TV’s lead in cord cutting has likely expanded, as it has been reported that YouTube TV was the only live TV streaming service to add subscribers in the 1st quarter of 2023.
YouTube TV also has the NFL Sunday Ticket package this fall to help it attract more subscribers. However, its continued dominance is far from guaranteed.
In the past, the largest live TV streaming service has shifted from one company to the next. Hulu, Sling TV, and even the now long-gone PlayStation Vue have all laid claim to the tile at one point.
It will be interesting to see which streaming service is the largest in a few years, as with cord cutting, anything can happen.