Today YouTube TV started to add a national feed of The CW called The CW Plus in select markets.
The CW Plus is a national feed of the CW that is offered in smaller markets. Now YouTube TV has added it to its streaming service in these markets bringing The CW to markets in 44 states around the United States.
Here is how Nexstar describes the CW Plus:
WELCOME TO THE CW PLUS The CW Plus (CWP) is The CW Network’s broadcast platform that distributes programming exclusively to the smaller television markets that typically have less than 350,000 TV homes. CWP provides a 24/7 program schedule to these affiliates. With The CW’s primetime schedule as its centerpiece, the line-up is supplemented by first run and off-net syndicated programming acquired on an exclusive basis from the major studios including NBC/Universal, Sony, and Disney/FOX. CWP is currently available in 112 markets and reaches about 9 million homes or 9% of USTV HH on an NTI basis. CWP is carried by 106 digital over-the-air stations, primarily as a HD multicast on an ABC/NBC/CBS or FOX station, and available via cable in 6 additional markets. CWP’s geography covers parts of 44 states and 5 time zones. CWP offers national advertisers a unique opportunity to showcase their products and services to its entire small market footprint of DMA’s “in pattern” on a very efficient and cost-effective basis. All CWP markets are captured with one negotiation and your advertising message is nestled in our powerful first-run network and syndicated programming via our cutting-edge unwired network.
CWP originates four, time zone specific HD programming streams via satellite on a 24/7 basis. Programming is targeted for adults 18-34 & 18-49 in primetime and Women 25-54 in other dayparts. Major groups who carry CWP in multiple markets include Sinclair, Gray, Nexstar, NPG, QNI, Scripps and Morris Multimedia.
The partnership between YouTube TV and Nexstar was first announced back in March YouTube TV and Nexstar Media Group, INC. The CW Network’s parent company Nexstar Media Group, INC. announced a new deal with YouTube TV. With this deal, YouTube TV will continue to have access to the CW Network for years to come and will add even more local affiliates now though we are finally getting a date for some of these networks. What was not mentioned was the fact that The CW Plus would also be added.
“We are extremely pleased to have reached agreement to continue carriage of its CW-affiliated stations on YouTube TV, especially as we move forward with our plans to transform The CW with additional sports programming and a new slate of prime-time entertainment shows this Fall,” said Dennis Miller, President of The CW Network. “YouTube TV is an important partner for our affiliates and us, and we look forward to expanding our relationship and growing our audience via this dynamic platform.”
This deal will added 59 new Nexstar Stations, including 29 CW-affiliated television stations, its 26 MyNetworkTV affiliates, and its four independent stations in Chicago, Washington, D.C., Oklahoma City, and Baton Rouge.
Have you noticed other locals go live on YouTube TV? Leave us a comment and let us know what you find. We will be working on building a full list of channels that YouTube TV added today.