YouTube TV continues to bolster its local channel offerings with the addition of several new CW affiliates overnight. Viewers in Tucson, Corpus Christi, and Bakersfield are among those gaining access to their local CW stations through the streaming service.
This expansion comes as Nexstar, the majority owner of The CW Network, focuses on increasing the network’s reach and availability across various platforms. By partnering with YouTube TV, Nexstar aims to bring CW programming to a wider audience, particularly those who have embraced streaming as their primary means of television viewing.
“We are pleased to expand our partnership with YouTube TV to provide viewers with greater access to The CW’s popular programming,” said a Nexstar spokesperson. “This agreement reflects our commitment to delivering high-quality content to audiences across all platforms.”
Benefits for YouTube TV Subscribers
The addition of these new affiliates brings several benefits to YouTube TV subscribers:
- Increased Local Programming: Viewers gain access to local news, weather, and other programming specific to their region.
- Expanded CW Content: Enjoy popular CW shows like “All American,” “Walker,” and “The Flash” through their local affiliate.
- Enhanced Choice and Flexibility: YouTube TV subscribers have more options for accessing CW programming, whether through their local affiliate or the national CW feed.
Nexstar’s Strategy
Nexstar’s push to expand The CW’s presence on streaming services like YouTube TV aligns with its broader strategy to adapt to the changing media landscape. As traditional television viewership declines, Nexstar is actively seeking new avenues to distribute its content and reach younger audiences who are increasingly turning to streaming platforms.
This latest expansion reinforces YouTube TV’s commitment to providing comprehensive local channel coverage. By partnering with broadcasters like Nexstar, YouTube TV ensures that its subscribers have access to a wide range of local programming, further solidifying its position as a leading player in the streaming TV market.