QVC has been added to the YouTube TV channel lineup. QVC’s programming includes such shows as “In the Kitchen with David,” which is watched in nearly 1 million homes per hour across America during each of its two editions per week. QVC is the only livestream shopping channel on the streaming service.
“We’re excited for QVC to bring our unique livestream shopping experience directly to YouTube TV’s viewers amidst their favorite programming,” said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. “We’re confident that YouTube TV will bring new customers to QVC, while existing customers who are already on YouTube TV will be excited to see us there. We’re determined to meet passionate shoppers everywhere they are engaging with video.”
Previously QVC was added to Hulu with Live and AT&T TV, making it available to over 8 million live TV streaming subscribers in total. That makes up about three quarters of the channel’s audience nationwide.