YouTube Shorts Takes on TikTok With Tools Like Split-Screen Clips





YouTube Shorts is among the fastest growing parts of the video service, so it’s no surprise that new features to support that medium keep bubbling up.

YouTube on Tuesday rolled out six different features to help people create more stylish and effective Shorts.

The move comes as YouTube battles the explosive popularity of TikTok, which similarly touts super-short video clips, often remixed with popular music tracks. The short, vertical video have proven increasingly popular as more people consumer quick bites of content on their phone (or endlessly scroll through multiple videos).

YouTube introduced the ability to record video in a side-by-side format, allowing a creator to comment on another clip, a feature called Collab. It will be rolled out to iOS starting today, with Android to follow.

YouTube has also said it added dozens of new stickers and effects to enhance the videos, and teased the rollout of “Q&A” stickers to elicit responses from viewers.

Creators who stream live vertical videos on their phone will see their content teased in the Shorts feed, potentially enhancing their ability to get seen.

The company is also making it easier for you to pull audio clips with from shorts you just watch. You can find the “use sound” feature under the Remix button.

Rounding out the features is a way to save Shorts to a playlist and take your horizontal videos and turn them into vertical shorts.

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