YouTube Says Personalizing NFL Sunday Ticket Multiview Games is ‘Technically’ Very Hard




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There’s been a lot of excitement for the NFL’s Sunday Ticket package coming to YouTube TV, with one of the key features being “Mulitview,” which is a feed of four simultaneous games in a single screen. But one request that has come up early and often is to get the ability to choose the games they want for the feed, since Multiview offers fans a pre-chosen set of games.

It’s easier said than done, according to YouTube Chief Business Officer Mary Ellen Coe.

“That is a very hard thing to do technically,” Coe said in an interview with Deadline, before keeping the door open for the possibility. “We have a seven-year relationship and will be looking to innovate in the future.

This marks the first year that Sunday Ticket was offered by YouTube TV, a streaming service, having moved from its prior longtime home at DirecTV. The move underscores the growing influence of streaming services, which are increasingly offering aspects of programming which was once thought to be the sole domain of cable, including live sports and news.

Coe said the early reception has been strong, with Multiview being the “biggest hit ever.”

“In terms of subscriber momentum, it’s exceeding our expectations,” she said.

She noted that the four games that appear in Multiview are chosen based on factors like whether they’re a must-watch match-up, and aren’t randomly grouped together. She said she expects requests for more personalization will go down as fans see the games they want appear on Multiview.

A spokesman for Google wasn’t immediately available to comment further on some of those technical hurdles.

Coe added that the prospect of offering discounted offers for prorated subscriptions are “in the mix,” but would add more details.

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