YouTube Tests Smaller ‘Skip Ads’ Button and Round Edges






YouTube is trialing a smaller, less visible “Skip Ads” button, according to a report from Search Engine Land on Tuesday. Currently, the button is larger, more opaque and rectangular.

“We’re testing an update to the design of the ‘Skip Ads’ button across all platforms,” a YouTube spokesperson confirmed to Cord Cutters News on Wednesday. “Our goal is to provide a more consistent user experience in line with the updated look and feel on YouTube we announced last year.”

The “Skip Ads” button is a clickable savior when your YouTube video is interrupted by lengthy commercials. A less visible button could buy ads a few more precious seconds of viewership, and with it, money. Ad breaks are already the bane of YouTube viewers’ video-watching existence, making the “Skip Ads” button less accessible likely won’t sit well with users.

The revamped “Skip Ads” button could be part of the redesign plans YouTube outlined last October. On Tuesday, YouTube spokesperson Allison Toh confirmed to the Verge that YouTube is also rolling out rounded edges on the main video player. The video streaming service also announced a refreshed YouTube TV interface in January.

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